When purpose meets momentum: Kresko and the market's evolving view on food in the U.S.

Kresko - Artículo - When purpose meets momentum: Kresko and the market's evolving view on food in the U.S.
 

In February 2025, a new national health and wellness commission marked the beginning of a significant shift in the U.S. approach to food and public health. The goal is ambitious: to understand how the modern diet, industrial environments, and lifestyle habits are profoundly affecting the development of new generations.

This isn’t just a government initiative. It’s a cultural signal, a confirmation that we are going through a paradigm shift in our relationship with health, food, and wellness. Those who can read this signal will be the ones leading what comes next.

Beyond the problem: a symptom of a depleted system

Wellness has long been framed as an individual responsibility, we were told to count calories, move more, stress less. But the data tells a different story: we’ve never had so much information, and yet, we've never been this sick. Childhood obesity, insomnia, anxiety, premature skin aging, chronic inflammation… these are symptoms of something deeper—a food and lifestyle system that is no longer aligned with human biology.

The new commission isn't about updating dietary guidelines. It’s about challenging the model at its core. That opens the door for disruptive companies to develop ingredients capable of redesigning wellness and nutrition that truly improve quality of life in a society still waiting for real innovation.

Meeting demand with science, not hype

Our mission is clear: to restore the natural power of food to improve people’s quality of life. For decades, the nutritional value of RNA molecules found in fresh foods has been overlooked. But our latest research confirms that these dietary RNAs are key regulators of metabolism and cellular resilience. They’re not genetic leftovers—they’re biochemical messengers that activate repair, reduce inflammation, and improve sleep.

The problem? These RNAs degrade within 24 hours and are lost during industrial food processing. Which means: the real benefits of natural foods aren’t making it to our tables.

That’s where our technology comes in.

Kresko - Artículo - When purpose meets momentum: Kresko and the market's evolving view on food in the U.S.

Technology to bring back the benefits of natural foods

At Kresko, we combine massive sequencing and multi-omic analysis to identify, recover, and stabilize functional RNAs. Our Serkanto-AI® platform has mapped over 300,000 dietary RNAs of natural origin. Today, we transform that knowledge into functional ingredients that can be easily integrated into products for the functional food, supplement, and cosmetics industries.

We’re not creating “miracle” ingredients. We’re restoring natural ingredients to their original power.

A new narrative for a new era

This isn’t a trend. It’s a structural shift. A new contract between food, health, and technology. And like every transformation, it needs leaders who can read it, frame it, and take it forward.

At Kresko, we understand that the future of nutrition and innovation is not in better-packaged products, but in smarter ingredients.

Ingredients that reclaim their active role in people’s lives. That keep up with a complex world without compromising nature, effectiveness, or well-being.

We are witnessing the beginning of a new standard of wellness. And we have no doubt that those who choose to anticipate it will be the ones setting the pace in the market.

Kresko, bringing back the full power of fresh foods.


Let’s talk

If you’re interested in partnering or investing in the future of dietary RNAs, let’s connect.

 
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Validating Dietary RNAs: Serkanto as a Flywheel for Prediction, Lab Validation, and Product Development

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